Website SWOT Analysis – A Real Life Example

Willard Rich

Do you wonder what is happening to your Online Organization? Why is that you can not get visitors to your internet site the conversion level is also low or choose-in visitor is too several?

I was confronted with a equivalent situation recently and I attempted to use what I understood about SWOT Investigation into my Net Business. I use the exact system to perform a SWOT on a site and experienced astonishingly found some beneficial specifics for my Site

In this short article, I share with you my true-existence example of my Web-site SWOT Evaluation. You are invited to use it as a reference to your won World wide web Enterprise.

Under is a sample internet site SWOT Investigation executed on my own Complete Excellent Management web site I printed in yr 2001. It was published dependent on a understanding-primarily based strategy. The ranking for this internet site is on Google site # 9 and has a PR=2. Immediately after 8 several years released, it has never ever moved up to inside Google webpage#3. Some of you may know that my freshly posted 3 months old SWOT assessment Web site has rated Google web site#1 for the last 3 months. This results story has prompted me to ponder why my Total High quality Management web site web page position is so much behind.

My goal is to shift my Whole High-quality Management web page to Google webpage# 1 – 3 and I executed a Web-site SWOT Evaluation using the SWOT Examination template and instance as my guides. Under are sample my Web-site SWOT analysis:

The SWOT Factor – Strengths

S1 – 8 a long time old website – matured

S2 – web page contained centered functional examples and scenario studies of Overall High quality Administration

S3 – internet site rated Google site#1 on with solitary search phrase – “tqm”

The SWOT Issue – Weaknesses

W1 – structure of the web site is not professional

W2 – internet site content material continue to be static for a number of many years

W3 – navigation of the website is not comprehensive

The SWOT Aspect – Options

O1 – on the web study on Total High-quality Administration has large desire

O2 – availability of TQM circumstance scientific studies and report are confined on site

O3 – on the web website builder computer software are frequently obtainable

The SWOT Aspect – Threats

T1 – internet site with new contents and weblogs have moved up to major Google web page

T2 – customer to this TQM website is pretty low (from awstat)

From the four SWOT things, I proceed to assess the seriousness and impression of every things as a way to prioritize as I go on to use the SWOT template to formulate methods. After the strategies are formulated, then only I can acquire action. I persuade you to choose this sample as a scenario study for your personal World wide web business or site and Application SWOT Analysis

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